Mistakes are made with regard to customers. Even fundamental mistakes. Eliminate them and your sales will go up even at lower costs. Do you think you’ll do well on a desert island? Certainly not because there are no clients. How many books have been written about its importance, even it is indispensable for business. After all, they are the people who have a wallet in their pockets and who decide whether to move something from it to your cash register or to your account. However, there are still errors with regard to customers. Even fundamental mistakes. Mistakes greatly affect the success of the business.
Your successes and failures depend on the relationship with the attitude towards clients. Because they are the ones who finance your business. This is one of the principles of intuitive marketing.
Then many entrepreneurs ask, “How can others do, not just me?” You will find the answer in the customer approach.
Whether you like it or not, two people always do the work: you and the customer. And while you focus on how your work looks every day, You may know a little about clientsThan you need. They are entrepreneurs, and unfortunately there are many of them who can’t help but say about their customers that they may, and may not, come. The three mistakes you’ll read about here are related to this.
“Work is like the sea. Either you learn to swim or you sink.”
You attract bad clients
An entrepreneur must intentionally attract customers who will ensure his success. Unfortunately, it is often based on “logic.” Let’s say, if he opens a snack, he is logically waiting for hungry people to come. It doesn’t take into account that there are plenty of opportunities for the hungry everywhere. From train station buffets of questionable quality to first-class restaurants. Why should customers go to it? Because he hopes so? This is definitely a lot Weak argument.
But it could be worse. Although many entrepreneurs are attracted to specific customers, they have large pockets. Low-income groups, as they are also called. There is a misunderstanding. “I don’t do any advertisements targeting the poor!” The shopkeeper opposes me. “I will serve everyone who comes.” But when we look at their sales, they are visible. Just stand at the cash register for a while. Small purchases, especially merchandise at a discount.
The businessman himself says: “People today are mainly interested in price. They have no money.” And it does its job accordingly. Inexpensive goods can be seen on the shelves. The biggest advantage of wilted vegetables is the special price. The interior of the store is behind something. The saleswomen appear untidy, pissed off and seem indifferent. No advertisement needed. All of these factors not only attract people with low spending reliably, but also repel those who have money and are willing to buy something in return ( See also in the article We have the most deserving customers in the store).
As you can see, the most important thing is the attitude. Then the entrepreneur’s behavior stems from him. If you don’t consciously focus on the customers that will ensure your business thrives, you will subconsciously act according to your opinions (often negative), attitudes, etc., and some definitely seem realistic (“People have no money”) or charitable work (“Retirees need To buy cheap “). But as a result, your work will take it. Therefore, the intuitive entrepreneur intentionally focuses on the customers who will ensure the success of his business. When he wins, he can do charity. On the contrary, it does not work. Find out what this is Require target groupWhat commodities do you want, and what influences them. And arrange yourself accordingly.
You consider the sale a harassment
The suspicion that you are not selling must have lifted you from your seat. This is stupidity! But it is not a rare phenomenon at all. Entrepreneurs often do everything they can to stop them from selling. For example, startups focus on technology and publishing, rather than making money by selling their products. That is why it often happens that unhappy investors eventually take over their companies.
Other entrepreneurs, in turn, see their business as a hobby or charity. Sales claim that it spoils their good sense of work. Others feel good about finding new and cheap goods for their store, but they just assume that what they like will be liked by shoppers as well. Or they lead sales representatives to present only what customers say. Then everyone sees the sales as harassment. Both and their clients ( Also read the article Sales – isn’t it right for me?).
Unfortunately (or fortunately) the biggest advantage of a small business owner is the personal contact with customers and the method of selling, which corresponds to that. Automation is a nice thing, but if the machine does not offer a unique product, then it is just one among many. Imagine that there are a number of vending machines in front of you all offering the same coffee at the same price. Which one do you want? It doesn’t matter, does it? Do you also want The results of your work Was it a coincidence?
Therefore, the path to an intuitive entrepreneur’s success is, first of all, through originality, not only of the product (stores may not contain unique goods, but may have a unique approach or appearance). Second: Dealing with the customer. If customers in a developed country with very competitive markets, such as the USA, can have fun in stores, give them a bait or pack them in a bag, then this is definitely not a sign of backwardness and ignorance of modern sales methods. So, bet on approach For your natural business.
You’re not trying to retain customers
I have long used the information that acquiring a new customer costs 10 times more than keeping an existing customer. According to the latest research, it is The difference is actually 24 times. So before you start dealing with shrinking clients by investing in ads, think about what you’re doing so that they don’t leave you. I’ll say right away that I consider the arguments like “Customers come and go, that’s normal” stupid. Only an entrepreneur who does not run his business and considers the results to be a coincidence can say this. It’s almost as if the driver said it didn’t matter whether the car went down the road or ended up in a ditch.
I will not go into details about how to proceed concretely, you will not find a number of articles on this topic on the web ( For example A paper card does not make a customer loyalAnd you’ll read about it, too In this book Lehits for the 21st Century. Above all, I would like to point out that if you don’t want to leave customer loyalty to chance, you must work on it purposefully and methodically. Nothing “if I have good products at a good price, customers will appreciate them and come back” doesn’t work. It’s like setting up a roll stand for a food festival. It may be good and cheap, but there will be many more temptations than your pastries.
So you have to be “luring” clients, but not one-off. You have to give them a reason to come next time with every purchase. And admit, you can’t do it by accident. I know that many entrepreneurs are opposed to purposeful mentoring and planning, but it is simply necessary to learn how to do it. Work like the sea. Either she learns to swim or sinks. If you don’t like swimming, don’t jump into the water. When you don’t like the activities you need to succeed at work …
Manage your business and do intuitive marketing
“I am the boss of myself,” businessmen say fondly. But that does not mean that they can do whatever they want. Also, the company manager cannot do anything, or, on the contrary, does not do what he does not want to do. Entrepreneurship is a responsibility not only towards oneself but also towards others. After all, in the case of small business owners, the standard of living of the whole family often depends on it. It depends on customers who do not like change or cannot change. So don’t keep making mistakes that you know are harmful to your business.
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