Let the store refresh and take advantage of these 5 ways to increase revenue at low cost. The arrival of the New Year always raises hopes among some traders that it will be better, while others fear that bad times await. Ultimately, it doesn’t matter if you are optimistic or pessimistic. Despite the circumstances, it is primarily you who can influence this year’s results.
Lehits entrepreneurs are constantly looking for ways to improve. That’s why customers love them.
The difference between an intuitive entrepreneur and an unsuccessful trader is fundamentally that Lehits entrepreneurs are open to new ideas And they can realize that some things could do better.
If you’re one of them, I have five tips for you on how to attract more customers to your store and turn their attention into sales. In fact, this is nothing new, good old principles that we have known for a hundred years or more. But we love to forget them. why? On the one hand, because they are The results don’t fall into their lap. It will cost you some time or money. Therefore, there are those who tend to say, “Stop it!” And to bad consequences for the government, the economy and the weather. But of course you won’t be putting money in your lockers.
“If you want to increase sales, you have to promote the entire store.”
How to increase sales according to intuitive marketing
On the other hand, you are the target of manipulative persuasion techniques just like any other client. When a candy supplier offers you a free ad stand, it doesn’t do it to make you do better. He wants to sell his merchandise – and just his merchandise. You might also have noticed that ten amazing new 3D point of sale creative materials didn’t boost your sales tenfold. Often at all, they just get in the way of shopping ( Also read the article Category management isn’t just great).
Let me tell you a secret. If you promote individual goods, the total amount that a customer is (often subconsciously) willing to spend with you will not change. If he bought more, he would forgive others. If you want to increase sales, you need to “promote” the entire store. Let’s see how to do that.
View the store window
A shop window that is pasted with aluminum foil, clogged with goods, or clogged with wood clapboard has the advantage of hiding clutter. Or, allow you to set the shelves on them as well as on the wall. But this is the end of the pros. An instinctive view of the store is very important. First of all, the customer can see very well that there is no danger inside. Second, because we are herd creatures, they feel the urge to follow the example of shoppers and join them. And since instincts and emotions determine up to 80% of visiting the store, it is not worth ignoring them ( More in the article Use the herd effect to increase sales).
There is no doubt that something exists and serves as a first impression. But many merchants somehow refuse to admit that this also applies to their store. In the supermarket where I go shopping, I must first push the cart under the bulkhead with plastic tabs. Their noise raises concerns about whether everything is really okay. Once on my vacation, I met clients who had come before me. Simply nothing sparks thoughts like “I want to shop here!” At most “Unfortunately I have to shop here”.
What matters is not only what the next customer encounters, but also what he will see. Try to stand at the door of your store and find out where the customer is looking. There must be something that piqued his curiosity. The specials don’t work that well anymore, so try something else.
Orientation in the store
For a long time, experts have argued that if you confuse shoppers in the store and slow down all potential obstacles, you will benefit from it. Nobody does not think it would be nice to know what the customers intend to do. Surprisingly, they don’t like that. Absolutely true. Is this the way Bata calls the Lord, to whom our ancestors worship with the words “Servant slave, please”?
Keeping customers in store is beneficial and beneficial for sales, but it cannot take the form of an inconvenience. On the contrary, you should be so attentive that shopping for a longer period will be considered a positive ( See also the article Chaos or order, what wins the most?
All the senses
How does your store smell? What can be heard in it? Can customers touch the goods? If you can’t answer satisfactorily, chances are you are only betting on what you can see. Or not even for that. But one has five senses And only through their common participation does he get complete information. Or does anyone think that the deaf is not fooled in life? However, many of the stores seem to partially belong to our sensual world.
I would like to draw particular attention to the role of touch. It has a great influence on decision-making, and assures the buyer, among other things, that the goods are real and have certain qualities. In many cases, a customer who cannot touch and experience things will leave without a purchase.
The human factor
Like it or not, shopping is one of the same social events, like a ball or a theater visit. So we don’t just come for a specific experience, but at the same time we meet people. When it comes to trying out, marketers often discount it to the pleasure of getting a special discount. There’s nothing really interesting about picking out merchandise from a long, boring shelf.
The same goes for salespeople. You won’t find anyone like this in a lot of stores today. There are some employees there, but they usually don’t know anything about the merchandise or the dialogue with the clients. Their job is basically just making money. It’s a good idea to simplify the store this way, but shoppers need to start your game first. Who wants to pay for a minimal amount of service?
If you don’t have the best goods or the lowest prices, the sellers will attract your customers. If you hire unskilled workers at the minimum wage, you’re saying you don’t care about sales. Especially when you have low costs.
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