Empty spaces in the store? They are more dangerous than you might think. “They’ll bring more goods in the afternoon,” the shopkeeper told me next to an empty pastry basket. “I’m not going to stuff something in there with too much force and then take it out again. This will last for several hours.” It will not last. During that time, a lot of customers will go through empty seats and leave with one thought: You have a problem. A big problem.
Empty shelves are visible, but they are not. Therefore, fill it in as soon as possible.
“Maybe they don’t have the money to buy new items. Maybe the bakery doesn’t want to give them more. The babysitters are also being selected. There will be something in it …” Or, worse, they feel it subconsciously. In any case, the result is mistrust and possibly trade with competitors.
“Waiting for new goods to arrive can deprive you of customers.”
Customers don’t like the eat-in stores
The title of Ignát Herrmann’s novel “U snědeného krámu” became a well-established name for the degraded works. It is precisely illustrated by the “holes” in the menu. Lehits entrepreneurs know that customers demand the impression of abundance. And empty spaces spoil it.
I don’t think it’s nothing. The shoppers are well aware of the shortcomings. How is that possible? We handle most of the information (up to 90%) subconsciously and subconsciously. Thus, although shoppers are not aware, for example, that they noticed a dirty counter or a half-empty shelf, their brains actually processed this information. And he made an impression. The customer can then call it, for example, “It’s like a grocery store.” And next time he will go somewhere else.
The shortcomings of this type and the decline of shoppers are usually closely related. It is similar to what we discovered on the New York subway that the extent of vandalism and crime is greatly influenced by whether the damages and writings are immediately removed in the wrecked wagons, the respectable passengers were feared and exploited by the criminals.
Shops with half-empty shelves look the same. Shoppers are not satisfied with them. They worry that your goods are not of high quality, value and fresh. So they are competing ( Read also in the e-book Lehits in-store marketing.
Don’t wait, act
Therefore it is necessary to intervene immediately. Waiting for new goods to arrive can deprive you of customers. So what can be done now? How do you fill in the empty shelves?
First of all, there is free space on the shelf Fill in other goods. For example, which appears next to it and is enough of it. It might not look 100%, but it’s still better than empty. Or add items that have a location elsewhere, but logically fit the scope. For example, fill the space next to the pasta with ketchup.
Traders sometimes tend to create “Potemkin” fronts when they put all the remaining boxes in the front row and there’s nothing behind them. However, it is better to narrow the space, for example, by placing four pieces next to each other Two and two stand behind each other. Or again for the first row to move the goods side by side.
If it often happens to you that goods are quickly disappearing and gaps form, buy one Advertising platforms Corresponding dimensions. You can then fill in the gaps with it and put the current offer or more general information in it. However, there shouldn’t be many of these “sanitary pads”.
For fresh goods, a small amount is the most dangerous. The customer who sees The last pieces of bread or vegetablesConvinced they really felt, bad, they might have been collected multiple times from the ground. So if you have five rolls in a large basket, put them in a small basket that will fill them completely, clean up the original space completely and put something else in it for now. For example, perennial pastries.
Mystery of the movement
Now you might say that transporting goods around the store is unnecessarily tedious. But let me tell you a secret. The movement (and thus the renewal or transportation of goods) attracts the attention of customers. Research shows that if some goods are replenished in front of shoppers, More people will buy it. So it is far from superfluous.
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