Discount Hunters are with you today, tomorrow anywhere else, depending on where they have the lowest prices. You will not make them a loyal customer. But from other shoppers yes. The owner of the restaurant once told me, “They were here with me from an ad magazine.” “They convinced me to add a coupon to get 50% off advertising. They say customers will only be flocking. It’s started and I needed to somehow attract guests. So I nodded to them.” The experience was negative. “They came and ate cheaply and I never saw them again.”
Discount collectors are not interested in the owners of intuitive projects. They know that they will never be loyal. Therefore, they focus on other clients.
It is customary to attribute this to poor service, food, or an environment that guests do not wish to return to. The reality is somewhat different. Firstly, the advertising media, later, the discount kids sparked a class of customers demanding only the discounts.
“The purpose of a customer and loyalty club membership is always some exclusivity.”
How opponent hunters behave
Many entrepreneurs, especially in downturns, thought that giving one-off discounts was a good idea. But it turns out similarly for special rates. The customer is not directed according to the level of the store, restaurant or hotel, but according to the amount of the discount and other benefits. Like many people with flyers in his hand, he goes from supermarket to supermarket and only picks what is currently running.
The idea that the most important thing is to get a customer to the store, and then – if he likes you – he’ll come back himself, so that’s wrong. You may have succeeded in the early days of building capitalism in our country, but people’s thinking has changed since then. The best solution is to use a combination of two tools to increase the turnover rate.
The first is advertising. They don’t have to be classic and they don’t have to be pricey. What about personal recommendations, mutual recommendations between entrepreneurs and other forms of saving money? ( See the article What to do for customers to recommend you).
Loyalty system as the basis for loyalty according to intuitive marketing
The second tool is the loyalty system. They don’t necessarily take the form of club cards, as the customer gets a discount upon purchase. People would then have eight or more cards in their wallets and the loyalty vanishes. When using a card, there are better networks that allow cardholders to shop in a variety of stores and reap the added benefits. This forces them to search for stores participating in the system.
But a customer club can also take the form of a simple paper “ID” for which stamps or stickers are collected, as is the case in supermarkets. But to make a difference, give the members something extra. For example, newsletter (just email it), meetings, events just for them. Membership purpose and loyalty are always some exclusivity. If they get the same discount found elsewhere, they have no unusual reason to shop exclusively with you. In the position of a respected member But yes.
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