Emotions are the key to opening customer portfolios

For a modern customer, the most important thing is not what he buys, but how he buys it. Therefore, it is necessary to present not only goods, but mainly experiences. When it comes to the most important duties of an entrepreneur, most people will likely have an idea about laws or paying taxes. Fewer people will remember that entrepreneurs usually have families and therefore it is their duty to support them. That’s all right, but it’s not the biggest duty. We have to look elsewhere.

How to open customer portfolios with the help of wide open emotions

Lehits marketing and customer experiences are inseparable.

If the ship sinks and you are rescued on a desert island, you will not be able to do business. Not because the commercial and financial office is missing here, you can definitely do without it. But you cannot do without it The presence of clients.

In intuitive marketing, the satisfied customer is above all

It might seem a bit overkill to talk about responsibilities with clients right away. But this is the point of view. Likewise, we are not forced to eat or breathe, but we do so in order not to die. We need clients urgently as much as we need oxygen. Moreover, as one wise man said, physical death is not terrible because you no longer know about it. On the other hand, you always have your work and memory in mind. So it is definitely worth taking obligations to customers very seriously ( You can also read the e-book Lehits in-store marketing).

“When someone feels insecure about personal contact with people, they have to do something other than sell.”

No, I really don’t want to waste my time or your time urging you not to cheat and deceive them, you know that. It is more, all the way to the top, is a satisfied customer. Why am I talking about duty? Because many entrepreneurs are striving hard Above all about one’s connection. Whether he wishes to pursue business as a hobby he particularly enjoys, whether he refuses to adapt to new requirements, the customer will always pay for it more or less. Because the unspoken principle of such entrepreneurs is: “It’s enough for me and you, customer, it should be enough too!”

Experiences are more important than commodities

According to a recent Deloitte survey Experience consumption has tripled consumption of goods in the past two years. Not in stores, not when skydiving or on vacation in Thailand. Wondering how to measure something like this at all? I would say it is very simple. When a customer goes to the brand store and buys a shirt there for ten times what he would get in a regular store, he clearly doesn’t care about the goods in the first place, but the emotions. For example, Apple products are far from technical superiority over others than they have been before, but its fans still cannot allow them to. And when they can, they go to buy them at the company’s store.

If you still remember how things went in the village of Jednota at some point in the 1970s, you will definitely remember the grandmothers who, while waiting for bread, delivered the whole village, with the active contribution of the salesmen. This is not a survival or a consequence of the application of “socialist ethics” in practice, but rather a natural need for most people. I mean meet and talk, not necessarily gossip.

Today, however, merchants are trying to serve and mobilize shoppers as quickly as possible. And on top of that, they feel good about being happy. Unfortunately no. They deprive them of some oxygen and decorate a steak, to put it figuratively. In short, they are giving them the goods, but they haven’t returned the experience they want three times more.

So if you follow the principle that sales should disappear and there is no time for stupidity, then you should at least admit that this may not be the best approach. People like to wait when it makes sense to them, that is, when it brings them experience. In front of U Onďase bakery in Děčín, long lines for rolls are a crown and fifty pence more expensive than the competition. They can get it in the supermarket now and at cheaper rates. It is not good evidence of this Customers really don’t just want the time and discounts?

Emotions and relationships

So it is your duty to give the customer everything. Offer him a product and an experience. The merchandise itself without the emotional component is like sirloin without the dumplings. One simply feels that one has not received all of what one has. What to do about it?

The goods themselves stir emotions. Notice what shoppers appreciate today. Czech or regional products, organic products, handicrafts, fair trade, food from farmers, etc. Goods that they have reason to have a closer emotional relationship with them, which reflects their values. Otherwise, why would supermarkets suddenly prefer bread from local suppliers when it is easy for them to take it from the big bakeries? Why do they profess love from the Czech Republic, even though they have few real reasons for this? Because they found out that it works for clients. However, the traditional trader and younger entrepreneur do not have to disguise themselves in relation to their clients. So if he really feels this way.

But the relationship is more important. I remember well a few years into the turn of this century, the series directors claimed that the client didn’t care. He wants to come and pick the goods and pays and goes again. But the crisis occurred and it became clear that the loyal customer was the one who decides who survives and who does not. Additional service counters began to be built in supermarkets and hypermarkets, and loyalty programs grew like mushrooms after the rain. But many traditional marketers still hear the original motto that the customer does not want any relationship.

But you can also say that the flowers on your window are not worth watering and the fish do well without water. Man is a social creature and society is therefore his natural environment. No one, except for a pair of neurotic introverts, will feel bad if you show them that you remember him when you make frequent purchases and are willing to take care of him personally.

It is sometimes said that we can see how we are around us Clients avoid personal relationships. Otherwise, why would sales in electronic stores grow in this way? Let’s try to turn it around. Aren’t people shopping online because no one offers them any affection or affection in traditional stores, and at least they don’t have to switch from slippers to online store shopping? Or worse: Is it not because of the misery and coldness in the shops that you prefer to go where the angry, impudent and hesitant salesmen do not meet? ( Fortunately, the program can do that Cashback World PLUS IM Therapy)

Change is essential, a satisfied customer is a priority

A Chinese proverb says so Those who cannot smile should not open a store. We can go further and say that when someone feels insecure about personal contact with people, they should do something other than sell. But I dare say that there are not many of these dealers. Instead, there is some comfort and habit behind rejecting relationships.

Jay Conrad Levinson, the father of guerrilla marketing, says the word “change” is one of the terms people don’t like. But I still want to encourage you to change. If you haven’t already, start dealing with your own customer relationships. Go from numbers to people And look for fun. This is the only way to meet their needs to the fullest extent. Otherwise, they will feel like you’ve cheated on them, even if your weight is calibrated and prices added correctly. It’s like saying something non-greasy and unsalted, and then people go buy the fatty and salted potato chips. Fortunately, relationships are not harmful to health, quite the opposite. Research shows that those who have fulfilled relationship needs live to an older age.

And therefore, Do something for your clients. Give them what makes them happy and what may prolong their lives. It is not only your homework, but it is also a beautiful task. Lehits entrepreneurs build their success on this foundation.

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