Gifts are gentle feelings, but they are also a feeling of commitment. That’s why they work in marketing and that’s why you also use them. In business, we like immediate results, preferably according to the law of cause and effect. We invest in advertising and demand that our sales increase the next day. So when we’re spending money on something, we want it to be an advertisement. Many companies promote social responsibility by handing their charitable contributions in front of TV cameras in the form of a huge check, so that it does not escape from customers’ attention.
Lehits entrepreneurs give gifts to their customers, knowing they will pay off.
Many articles that appear to be free sources of information are basically just a flyer. But it turns out that you will get the best results if you wait for it for a while.
In intuitive marketing, gifts are an investment
For example, in networks, it is true that people who are not anxious about having a balanced balance can benefit from it the most. “Today I will help you and sometimes next time you will help me,” is their motto ( Also read the article Are networking unethical?). But do similar business principles apply, and can you afford to wave your hand at immediate returns? If you build your entire business on similar principles, chances are you won’t do well. But if you set aside some money to buy gifts for which profit isn’t the most important value, you definitely won’t lose money in the long run.
“If you want to give your customers real value for free, make sure your gift really has value.”
We might call them “marketing giveaways,” for example. In short, take a portion of your income and provide customers with something beneficial for that money (or business hours) that isn’t just camouflaged advertising. The two conditions matter: your gift must be of real value and not be your promotion in the first place. Let’s now take a look at what you can use for this.
The internet is full of instructions on how to write a successful ebook so that you can monetize it. However, you can also write it down as it is Free and dedicated to your customers. Above all, these are various instructions that may come in handy for them in practice. As I indicated, this should be really useful content. For example, I recently downloaded an ebook with amazing and very practical information for every merchant that turned out to be a three-page software ad. I’m not saying a post like this has no meaning, but don’t try to pretend you’re getting selfless advice. The customer should necessarily understand this as an understatement, especially when we provided him with his email address in return.
Think of such an e-book as a printed book. With ten pages long, you probably won’t be interested in anyone. Not in the form of the sold drawing either. Not even with bugs, loud rules, and plain content. And he won’t feel like picking it up at all when it comes to some stitched up advertising posters. It is true that even in a printed book there is sometimes an advertisement, but only somewhere in the end, it certainly does not make up the majority of the content.
So if you want to give your customers real value for free (and this is how you tell them all), make sure your gift really has value ( See, for example, the e-book How to deal with etiquette. Contains 80 original pages and illustrations)
Not just on the internet and not just for valuable content
But when you get a good one, everything can be different. A while ago, at an event, I received a book called “Prague Times Bestseller”, with CEO T. Novotny saying “This book changed my life” and its promising title “How to become a millionaire?” From the Prague location. It is filled with blank white papers and on the back of the cover he explains briefly: “You are writing history …” In a way, it’s very valuable content, because our thoughts are the best. So you can also come up with interesting ways to provide the client with help, self-reflection, or Fulfill the need for recognition. For example, when a company sends a mirror to its clients with text that represents their best customer.
What about the store?
You can also gift gifts to your customers in the store. You just have to decide whether it should be for everyone or just a reward for the purchase amount. However, in the second case, it is difficult to speak of selfless provision. After all, this is what everyone who uses loyalty and points accumulation systems does. So it’s best to come up with something that won’t cost you a lot and you can handle with just anyone looking at the store. The original idea is valued rather than highly valued. For example, a merchant invites children to draw Christmas pictures, then takes out wishes from them, signs them by hand, and distributes them to shoppers. Everyone was happy.
Lehits entrepreneurs don’t just give their customers gifts this Christmas
Many entrepreneurs give gifts once a year for Christmas. But that doesn’t have to be the rule at all. On the one hand, we have a number of other holidays during the year, and on the other hand, holidays, birthdays, anniversaries, or even just successful periods, all of them have entrepreneurs. So don’t be afraid to break out of chance and share your joy with clients.
What about corporate clients, some of them Even they are forbidden from accepting any gifts? You can give them, for example, the aforementioned e-book (when it is freely available for download to all, it cannot be a bribe), but you can also send a “just” birthday or birthday greeting. It looks like a trifle, but it isn’t. The recipient will be pleased, the guardians will not incite the lack of corruption. You can also occasionally send a fun message to the customer: “You’ve probably read it before, but I think you might like it”
But the best gift is to give your customers constant, personal, and sincere attention.
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