The good news is that you can completely legal bribe clients. Take great care or even better. Store marketing and sales promotion seem to exist in two forms. The first one was invented by marketers so they don’t have to work as hard. The second is more difficult, but unlike the easy procedures, it works in the long run. Take, for example, this customer loyalty.
Lehits entrepreneurs bribe their customers. Above all, perfect care, due to which they will not even think about going to the competition.
When you read professional articles, you will usually find that it depends on the gifts you give when purchasing or with your club card. It’s just a short term relationship (why do most chains go through it?), And not a single word about it.
So introducing Angry Birds doesn’t mean that customers will come to you out of gratitude years after the event ends. The competition will instantly lure them to Hungry Bears, for example, or offer a discount of half a percent higher. And you still have a large group of shoppers (rather the majority) who are not interested in stuffed animals or discounts on dishes. So it’s really the best way to do it How to gain customer loyalty?
“Every client wants to belong to a place and wants to realize that they made the right decision.”
Who is a loyal customer
Who are your loyal customers? If we know that promotions can attract a limited time, sometimes only for one purchase (more and more people are wandering into more stores and buying only discounted items), then it is likely that a loyal customer is the person who still comes to you despite the promotions. Competitiveness and discounts. However, there must be a reason for this ( Read also in the article Who is the loyal customer?).
It is said that many shoppers are simply accustomed to it. I agree with that, but not unconditionally. After all, no one is accustomed to going to a store where they have bad merchandise, hesitant saleswomen and a moldy roof. So the habit is not the cause, it is the consequence. We also know we’re getting used to the fun things with ease (and it’s hard to say goodbye).
What the customer wants
What is interesting for the customer? Of course also discounts, low prices or additional gifts. But it is relatively low in the value scale. Although it evokes emotions, its effect is limited and it can easily be overwhelmed by stronger factors. When we start from Maslow’s hierarchy, we see that inexpensive goods can be categorized as physiological needs somewhere: the customer gets a source of livelihood more easily, thus improving his chances of survival, and thus instincts reward him with feeling good (the instinctive decision prevails here).
So if you are looking for more effective incentives, you need to You reach the upper floors. Specifically for the ‘need to belong’ and ‘need for recognition’ values. Simply put, every customer wants to belong somewhere and wants to realize that he made the right decision. “Be at home with us” is not a phrase at all, but a simple guide on how to meet the needs of shoppers. The first thing is that a customer wants to be seen as an individual. So if you are doing “self-service” mass marketing, you cannot convince the customer that it is more than just a statistical element to you.
Even seemingly “little things” work well:
- Sellers welcome the customer at the start and show they can serve him
- They will thank him after purchasing
- They say goodbye to him in the shot and remind them that they will be happy to see him again
This sounds obvious, but you only need to go through a few stores as a customer to see that following these rules is more of an exception.
In intuitive marketing, we spoil customers with good care
Therefore the basis of the “loyalty system” must be the individual approach. Club cards, as they function today, are not suitable for this, as they only identify their bearer at checkout. It’s hard to influence him there. With counter sales and fewer repeat customers, sales personnel must first and foremost remember who comes back. Everyone will be happy when the seller asks how much he liked the cake he bought the last time. In self-service stores with a large movement of people, it is then necessary to create a system based on attentive care, which gives at least the impression of a personal approach ( Read more in the e-book Lehits in-store marketing).
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