Personal activity is important on networks. But publishing is only half the task. “Whatever I do, it doesn’t work for me anyway. I have already made a lot of money for training on how to succeed on social networks.” This lament can be heard at any moment. On the one hand, entrepreneurs feel that there is no marketing outside of the internet, and on the other hand, they find that it does not work for them. But there is a way.
Activity is important on networks. And it is not just about adding posts. Lehits entrepreneurs are active.
Before I show you the way, I want to warn you. Don’t imagine anything like a beach business millions flock to your account while you play inflatable swan. There are no cakes without work on social networks.
“Don’t put yourself in a place where everyone is running unless you have the right audience and the right skills to reach them.”
There is no promised social network where roast pigeons fly
The first thing you should know is the fact that there is no such thing as a goldmine on social networks. Most of the reports of how piles of money were formed on them resemble the orders of the first gold miners. When the gold rush erupted upon it and there was no movement at the site, few people at least spent enough on their findings to cover the costs. Traders won the most from the gold rally.
When it comes to social networks, the people who sell instructions on how to make money from them also earn more. Sometimes there are silly situations when the author of such an e-book, How to Sell Brilliantly on Instagram, asks for advice on how to sell it there.
So don’t be fooled, for example, by the recently popular claim that you can only make a fortune on Instagram. If your customers do not exist or do not have a product that you can take pictures of from all sides every day, then there is no point in listening to these tips.
What kind of social network is appropriate
When we take a short trip on the major social networks, we know immediately why not everyone is a good fit for our marketing.
Imagine you produce and sell a special wand for elderly people. Will your customers be on Instagram? Probably not. Can you post a picture of your wand every day that doesn’t look like yesterday’s picture and which is fun? Probably not. But if you do sell fashion and fly things among young people (maybe odd and expensive), try it.
The social networking site Facebook
Facebook is like a former village square, with people sitting at dusk and gossiping. Only recent times have brought it online, but in principle nothing has changed. It is possible, journalists write about it, for young people to go elsewhere, but the middle and older generations are also clients. You just have to keep in mind that you can’t early shop in the evening village, but rather relax ( Article too How Lehits Entrepreneurs Use Facebook).
LinkedIn was originally a network of people looking for or offering a job. Some HR officials still miss those good old days. They even complain that it has become a second Facebook. It hasn’t gone that far (and probably won’t), because there are generally people with a higher education average and employment status. It is mainly about work and business. So, in addition to the original purpose, there are also people who provide advice, training, and other expert services, or maybe even offer very expensive cars.
Twitter is basically a short newspaper. That’s why you don’t work here with some “buy, buy,” but also the boring news about what you’re doing. Informed and surprising information is appreciated, original comments on events. Since the length of the letter is limited, it is essential to learn the art of brief expression.
If you missed it here YoutubeTake a look at the article How we ended up talking head
Lehits Tips: Get your business published
So, on the one hand, don’t throw yourself where everyone is running unless you have the right audience and the right skill to reach for them. On the other hand, don’t limit yourself to just one network.
The first half of your job is to make good, personalized contributions. From the previous short trip, it’s clear you can’t do it all at once. Even if you have clients on both Facebook and LinkedIn, they will not respond to the same posts.
If you sell a brand of beer on Facebook, you can just watch sports matches or stories drunk. However, on LinkedIn, marketers will discuss and judge your ad from this perspective.
How to publish your posts on social networks
I will not delay you with the appropriate pace and time to post contributions, there is sufficient and sufficient information on the Internet. I prefer to remember one important thing: the plan. Although networks seem to encourage the sharing of current moods, situations, and current information, this is true for “normal people”. The businessman plans his contributions.
There are (paid) apps for this, but you can easily create spreadsheets in Excel. You can directly schedule posts to post to Facebook and Twitter, you can manage others (or all) via the aforementioned apps.
What do we put there and where do you take it?
What should be posted on the network and where do you get the information? First and foremost, it’s your website, especially your blog. If you do not have enough new posts, you can “recycle” the old posts and remind them again on social networks after a while. You can give short info and short stories on Facebook and add a picture of it. The picture is the most important on Instagram. LinkedIn allows you to write articles directly on the web.
I would like to draw particular attention to the short stories and stories mentioned in general. People have loved stories since the beginning of time. If you want to tackle it and grab their attention, don’t burden them with boring descriptions and tech standards. Not even info like “We were there and there, it was great”. tell stories.
And if you want to maintain a high publishing rate, then you need to provide information from the media. The ideal tool, which unfortunately has been somewhat underestimated today, is RSS. I currently have 55 related resources in my readers. The advantage is that according to the headlines, I can easily and quickly overlook what is happening and what is relevant to my social networks.
Personal activity is important
Many entrepreneurs say, “I do all this, but nothing happens, I only have a few followers and hours. It just doesn’t work for me!” In fact, they’re only doing half the work so far. The other half is communicating, liking, sharing, and commenting. Unfortunately, you cannot plan this in advance or entrust it with an app. After all, I have warned you that success is not free.
So you have to be active wherever your customers are and be visible. But you can’t say anything. If you “sell” in the comments, give links to your sales pages, etc., they’ll soon kick you out of all the groups. Therefore, you must demonstrate your professional prowess and an overview in the field here. People will then start to take an interest in you and your products without pushing them under their noses.
Another topic to avoid is politics and the like. Hostinský Palivec says in Švejk: “A guest as a guest, for example a Turkish. There is no policy for us self-employed.” When you express your opinions on social networks, you will always please someone and annoy others. And the consent act means that there will always be more anger among potential clients.
And another tip. Where possible, use a higher level of likes (for example, on Facebook “cool”, on “LikeIn”). On the one hand, you’ll rise above the crowd, and on the other hand, your honorees will love you.
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