Keep troubles to yourself, and share joy with clients

If the customer did not feel the fifth wheel in the car when purchasing, enjoy it. Even if you want to show off. This will create a closer friendly relationship and increase sales. I recently shopped around at a meat and sausage store. The young, apparently, saleswoman started twice exactly the required weight and made her very happy. “I’m fine today,” she smiled. Not for me of course, but for a colleague I turned to with some similar notes. I would also like to commend her for doing a good job, but unfortunately she did not give me the opportunity to do so.

In the store: I'm happy, colleague

Lehits entrepreneurs and their salespeople have fun with the customer. Far from what he wants to buy.

For her, I was someone who stood across from a wall and only noticed it under duress. She is not alone in this approach to clients, not just beginners.

We and they are

“Entry for the unemployed is forbidden!” Sometimes alert tables. The dichotomy into “we are on” and “they are on the outside” is completely normal at work. But we have to distinguish between, for example, a machine worker in a closed hall and a saleswoman or a waiter. In short, they have to serve “others” in the job description and their world of work is intertwined with that of clients. In the store, this means one thing: the moment When you serve, you belong to the customer. All of your attention, time, and work should be available to him. Can’t sell at 80 or 70 percent.

“If the salesperson is happy, she should get the shopper involved in the first place.”

Instead, it should not be possible, as this is a common occurrence in practice. While the waitresses serve you, the saleswomen have been arguing with each other over the weekend. Or even, as I tried closely, about a wacky leader who wants complete bullshit from them and thinks someone is interested in nonsense about customer satisfaction. Sometimes it seems to me that they do not consider the customer to be a living being, or at least think that they are deaf ( Read about it in the article as well Etiquette behind the counter: no worries).

Behind the counter and in front of the counter

When we look at it in terms of values ​​and needs, such seemingly innocent behavior is fundamentally wrong it makes you Customers can be deprived. After all, everyone subconsciously wants to show recognition that he is important. Everyone is without exception. But what do the vendors show him when they view him as an inconspicuous figure on the other side of the table? What do they tell him when they are having fun with each other as if he wasn’t there? Yes, they showed him that he was completely unimportant to them and that he was as interesting as a fly buzzing on the door glass.

Of course, not every customer is sensitive enough to turn their heels on and go elsewhere without a word (or even comment verbally). Most of them seem to swallow such an insult. But only outwardly. What he does not consciously do is arranged by his subconscious. The next time that unhappy customer goes to that store, he suddenly feels like he doesn’t want to go there. Sometimes the feeling is strong enough to tie his legs. And so he breathes happily, when he turns around and goes to competition.

In intuitive marketing, we know that people usually do not act wisely

Although it has been claimed to be the opposite in recent decades, we must get used to people who do not act wisely. These feelings, emotions, instincts, needs, and ego play a much larger role. So if you say, “Why should a customer be insulted by this stupidity?” , This is wrong. You might think that he shouldn’t spend a hundred times, but he will get angry and go somewhere else. Because even the customer doesn’t quite decide it, just as he is unable to control fear when the car is behind him. Occurs spontaneously ( Customer Behavior You have devoted a lot of space to the e-book Lehits in-store marketing).

So you can’t think of the client as “cimprlich” and wave your hand over him. He wants to be the center of attention when shopping and has the right to do so. On the contrary, the more you like his need for recognition, the more grateful he is, which can then be reflected in a greater purchase or loyalty.

For salespeople, this does not mean that they will become machines for work and cannot even say anything extra. On the contrary, dialogue has its value, but it should be with the customer and not with a colleague. If the seller is happy, then she should mainly involve the buyer. This will make it to him next time.

Why subscribe to newsletters for intuitive marketing

Because 99% of the information contained in it is practical inspiration and instructionHow to do business and market differently, with more success, while saving costs. You can use it on the day you read it in the leaflet and not waste time.

Leave a Comment

Your email address will not be published. Required fields are marked *