An important principle of intuitive marketing is to use tools that cost you nothing, but will produce good results. Many of them are called outdated and outdated. Sometimes, even what people find personally daunting and upsetting. Consequently, the centerpiece of a poster, that is, the salutation, is often shortened, omitted when sold entirely, or omitted entirely. They say there is no time for that.
Lehits entrepreneurs never neglect the little things that can fine-tune customers. On the contrary, they consider them very important.
Whether you think about it or not, consider yourself a modern man who does not dwell on the mess. If you don’t say hello, the customer will consider you rude. It is not just a greeting.
By greeting others, first, you show them that you have noticed them at all, and secondly, you show them respect. Humans are a very sensitive creature For recognition and social standing. No wonder, then, that he reacts to an absence of salutations and humiliation – in fact, he shows he’s not worth your attention.
“The customer has a crucial trump card in his hands: his wallet.”
Greeting customers, it’s up to you
In his speech in Samoshka X, Marek Gorashka told a “fun” story of life: In the training, one of the salesmen present said: “You are right, greeting is a problem, clients don’t treat us at all!” What do you say the rules of etiquette? The first healthy is always the least socially important person: the youngest of the eldest, the subordinate of the boss, the man and the woman … Perhaps the saleswomen think that the last rule applies to them (if the customer is a man) enter. But in any business, with the exception of sales, the customer is more important and therefore must be welcomed ( See also the article The economic value of a smile).
But even when the shopper is still greeted at the entrance, he is saving himself by saying goodbye. We cannot delay other customers, so hurry up with another … As I said in the previous article, The greeting will take a short timeDeleting it wouldn’t save any significant time. Not even a “brief” and neglected greeting. “Naschle” might fit somewhere in a friendly circle (but it sure looks awkward there, too), but not in store. If the customer is a master and a respectable person, we cannot treat him with the family.
You can also add an invitation to another visit to say goodbye, for example “I look forward to seeing you again next time”.
Thanks also, go to the poster in store
Thanks to basic sales etiquette tools. Even this is dropping in stores. This is the best (and often the only) way to show that you value a customer’s decision to buy from you. If you want to sell, rather than just offer the merchandise, act differently from a self-service rack. So to communicate, to be polite and to show gratitude ( Also read the e-book The Secret of David’s Slingshot).
Unfortunately, gratitude is a stumbling block in these situations. It is amazing how many “proud” sellers and shopkeepers who reject the indecent bowing of customers. But democracy does not mean that we are equal in everything. The customer has a crucial trump card in his hands: his wallet. So you might be proud, but without sales. After all, no one wants you to bow to shoppers with the words “respectful servant, fool”. Just be polite, thank you and show your willingness to see the customer.
What about saying goodbye?
I often come across the fact that once the customer retrieves the change and the receipt, it is no longer there for the seller. Either he deals with the next in line or looks indefinitely.
Greetings in the store always have two endings. Hello and goodbye. If you omit any of this, the customer is negatively aware of it. For example, as long as he is shopping, you respect him, but when he pays, you no longer care. Then he understands the compliment as purposeful, sees it as a business hoax, and stops trusting you. This is not my invention, Such thinking is found through psychological research. This is why you don’t have to take it too seriously. After all, this behavior somewhere indicates a socialist store rather than a private businessman.
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